Now, they buy their way in. And as recently as 2013, the race drew 16.5. Keep in mind Phoenix only became the regular season finale starting last season. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. Our share of those TVs that are tuned in is up 18%. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. With all the different metrics used to measure a sport these days however, it can be complicated. CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. NASCAR is clearly falling behind other motorsports in a new era of television. Which meant that other drivers didnt win a lot. Johnson is getting some commiserations from the fans after the ratings came out. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. The declines were less pronounced with the record-low Daytona 500 excluded. Related:15 Rules Every NASCAR Employee Has To Follow. The coverage goes through the entire event. Affluence. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. Please email the author at [email protected], Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Declining television ratings have been a near-constant part of the NASCAR conversation for years. It makes a world of difference watching on TV. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Nascar, he wrote . For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). Racing, like basketball and other sports, has seen year-to-year ratings decline. Certain segments of fans, and media, began to cry that sky was falling. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. It would have saved a lot of time. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Photo credit: eliduke on Visualhunt.com / CC BY-SA The decision . Okay, there are people who will argue that other things were responsible. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. The Patriots domination was great for the NFL. By: GP Racing. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". Overall, it is another positive and negative week. Those numbers of course, dont tell the entire story. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 You will find all of your NASCAR ratings coverage at Sportsnaut. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. Photo credit: tequilamike on Visual hunt / CC BY I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. Dover is a 1-mile track, and 11 laps does not take long. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. Comments Off on What Caused The Decline of NASCAR? The XFL also had a better Week 2 performance than the 2019 Alliance of American . Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. . Standings. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. ), and a race at the concrete venue of Nashville for the first time. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Photo credit: PDA.PHOTO on Best Running / CC BY-ND Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. In a piece published in the Athletic last week, Ethan Strauss reported that the ratings for network NBA broadcasts have declined by 45 percent since 2011-12. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). Brian Herbst is the senior vice president for media and productions for NASCAR. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. And maybe this time, they will have learned from their mistakes. That. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). which is a 50 percent decline . Not only is this tolerated by NASCAR but encouraged. In terms of tier one sports properties, he said. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. It rewards winning, which rewards fighting for wins, which creates rivalries. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. In 2014 the average viewership for Cup Series races was 5.3 million. It was the first NCS race on the dirt in 50 years. But experts say the reasons are multitude. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. And it will be pretty hard to turn back the clock on either of those. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. And that is for the Indianapolis 500 of stock cars. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. The 2021 campaign includes six road course races, a dirt race at Bristol (! Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. Im not buying the its too safe bit as a cause for the decline of NASCAR. The. . So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. | When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. NASCAR sits on an upward trajectory for the first time in a while. Certain segments of fans, and media, began to cry that sky was falling. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. That's the first time in a decade that that has happened, Hebrst said. Photo credit: Ford Racing on VisualHunt / CC BY Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Related: NASCAR ratings on big rise compared to recent years in 2022. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. . And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. (It did.) NBA players take a knee during National Anthem, screen image Get woke, go broke. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Most die-hard fans of NASCAR are those that have followed it the longest. So that's a positive viewership increase of 2%. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. No longer do young NASCAR racers start at their local tracks and work their way up. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. The cars already were mostly spec at that point, and the sport was doing just finebooming even. The future of IndyCar seems to be brighter when it comes to younger people. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. NASCAR still attempts to do the best it can when it comes to getting the word out. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. American Hartford Gold. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA As Ive said, the sport is finally addressing its venue problem. Dale Earnhardt Jr. retired at the end of the 2017 season. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. So that's household using televisions. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. Last year's 500 was still the. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. In todays world TV ratings arent the big deal they once were nor the only thing that matters. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. Schedule/Results. Opinions expressed by Forbes Contributors are their own. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). NASCAR should post improved viewership numbers in 2022. Schedule/Results. The erosion is even more pronounced when you . NASCAR's viewership for the first half of the 2022 season is the highest since 2017. These are bold changes, but this variety of tracks will test drivers and teams at every level. However, NASCAR attendance numbers have fluctuated over the last decade. Nielsen slowly began to develop ways to measure who was watching what, and how. Games on TNT are also down by more. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. Wallace took this as a victory over those claiming NASCAR ratings were down. Translation: the drivers are paying for the pleasure of racing. Oxford Gold . But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. Drivers. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. Its certainly healthy in terms of eyeballs, Hebrst said. Translation: the drivers are paying for the pleasure of racing. You can contact him here or on the Sports Media Watch Twitter page. There are still 11 races on intermediate tracks, but its finally moving in the right direction. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. Formula 1 does not have a single commercial during their races on ESPN. The Yankees were always good for baseball. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. This was a problem that actually needed to be addressed and wasnt. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. It may seem good on the surface, but there's more beneath that makes this concerning. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. I'm just . who has many relatives from the South, was merely offering his opinion. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. U.S. NBA Social Justice Poll. Fans might be tired of the novelty of the playoffs. 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