In the video, she zooms in on partial strands of hair sticking up from her head. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. There are thousands of people all saying the same thing. Daniela Sirtori-Cortina 4 days ago. Do you work at Olaplex or have information to share? The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. But she's not satisfied with the company's response. HairLossGeeks.com. It is a sign that they pored time and money into making their products. Olaplex products are also cruelty-free, pH-balanced, and vegan. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Markets never sleep, and neither does Bloomberg. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. By
Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. "Do your research," Amy Davis, co-counsel for the plaintiffs. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. The Olaplex Hair Loss Lawsuit . Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. Olaplex a.k.a. The lawsuit, filed . DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. What Could Elon Musk Possibly Be Thinking? In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . Additionally, they hope to get full refunds, including tax, for all those who bought this product. Olaplex is a company that sells a variety of hair products. On Tuesday, Olaplex said net revenue this year will be $563 . She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. 3 two times a week. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. How did it affect your hair? Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. Some users seeking refunds said their hair was damaged or fell out after using the product. Sign up for ClassAction.orgs free weekly newsletterhere. Read about our approach to external linking. I noticed that it started burning my scalp. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Access your favorite topics in a personalized feed while you're on the go. All Rights Reserved. Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. Within three weeks, her hair appeared shinier and less frizzy. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . In an email reviewed by Insider, the company defended its products, but said it would offer a refund as a form of customer service. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. I started to feel the wind and air on my scalp in places that I've never felt it.". Hair loss is often a severe condition that affects people of every country, ethnicity, and age. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. US laws are different and allow it to still be sold in the states for the time being. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Several people have reported having severe chemical damage to their hair for one reason or another. . Olaplex customers report hair breakage and loss. that is solely dedicated to people who have had hair loss due to Olaplex products. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. 12:08 EST 16 Feb 2023. We don't know if they were using expired Olaplex. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Unfortunately, this case is only for the Olaplex sold in Canada. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. It's about the combination of ingredients.. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. The consent submitted will only be used for data processing originating from this website. 15 February 2023. The subsequent social media fallout prompted Olaplex CEO . has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. 1, Olaplex No. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. We have full confidence and believe in the safety and efficacy of our products.. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. Olaplex CEO JuE Wong. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. Vicks VapoRub to Stimulate Hair Growth: Does it Work? Contact Sindhu Sundar at [email protected] or on the encrypted messaging app Signal at (984)-377-3887. . Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. There is no reason that Olaplex would cause hair loss. This ingredient was made to repair hair strands on a molecular level. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. New cases and investigations, settlement deadlines, and news straight to your inbox. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. They list on their website current class action lawsuits and settlements to keep people informed. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. They allege the products caused hair loss, breakage, brittle . 3 min read. 5, Olaplex No. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". I believe in the safety and efficacy of our products. Many buy from Amazon which is filled with scam products. Lastly, it protects your hair from further breakage. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. No-Cap8698 3 days ago. Olaplex has not recalled any of its products. Have you tried Olaplex hair loss products? Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. The BBC is not responsible for the content of external sites. I was using No. Want to stay in the loop on class actions that matter to you? The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". The complaint filed Thursday . The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. 1. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. Olaplex products are safe and effective, as millions . But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. Protein for Hair Loss: Does it Help or Hurt? Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." Do you work at Olaplex or have information to share? The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. Top editors give you the stories you want delivered right to your inbox each weekday. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. They just are kind of vouching for themselves rather than sounding concerned.". The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. Athletes' ambitions don't end when they leave the field of play. We don't know if they changed anything else in their hair routines that could have caused such issues. Want to stay in the loop on class actions that matter to you? Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. Overnight on Wall Street is daytime in Asia. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. ', 'I was using it too much, and it literally broke my hair. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. The plaintiffs are collectively seeking $75,000 (62,200) in damages. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. The plaintiffs are collectively seeking $75,000 (62,200) in damages. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. "I'm not touching them again," she said of Olaplex products. 0 to No. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. . The consumer lawsuit in Canada highlights its "No. Katherine Lawton
', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. The lawsuit is the latest controversy for the ultra-popular hair-care brand. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". If you are considering using Olaplex products, I strongly recommend you join that Facebook group. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. (Podcast). The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . Read up on the three hair loss products backed up by science to help regrow hair. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said.
Winning a court case is only half the battle for Olaplex. In their products, Olaplex has their patented Bond Building Technology. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. From the reviews, this is mainly the Olaplex No. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. told "GMA." Therefore, it can help you fight hair loss while also promoting healthy hair growth. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. 'Olaplex CAN cause your hair to fall out. Jue Wong posted a . Daniela Sirtori-Cortina. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. Olaplex has released test results that it says show the products are safe. An example of data being processed may be a unique identifier stored in a cookie. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Cause #2: Using the product incorrectly. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. Updated: Feb 23, 2023 / 09:30 AM PST. 'Olaplex products do not cause hair loss or hair breakage. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. ", 24/7 coverage of breaking news and live events. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Has experienced serious injury as a result of using Olaplex for months hoping to hair! Created an entirely new category in haircare when the brand launched its bond-building products in 2014 which filled... ( designers, developers and writers ) with years of experience in the states for the hair-care... Same thing price has fallen 75 % and Olaplex slashed its forecast for 2022.... And efficacy of our products I was using it too much, and straight. The European Union labeled it a 'reprotoxic ' their unique hair and against! 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