The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Social media market share Asia 2022, by platform. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. LINE is a Japanese messaging app that is popular across Asia. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Register in seconds and access exclusive features. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Learn more about how Statista can support your business. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. liability for the information given being complete or correct. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Topics Social Media Users Social Media Usage Worldwide Executive Summary DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. The latest data indicates that global social media users have increased by more than half a billion in the past year. It also comes with a character limit, similar to Twitter. Check out the top stories in our Weekly Recap Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. However, usage in this region looks quite different from that in the West. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Then you can access your favorite statistics via the star in the header. Consider this: as of 2019, 360 million people in Southeast Asia went online. Currently, you are using a shared account. But how should we make sense of this great data to improve our social media activities? Access to this and all other statistics on 80,000 topics from, Show sources information A paid subscription is required for full access. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. It's proven to be a highly effective way of reaching specific audiences. So, what makes TikTok so effective for marketing? To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. SNOW has a similar foundation and basis to Snapchat. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Weve scoured the web and compi https://t.co/0DyxFuJnYn. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Published by S. Ganbold , Jun 30, 2022. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. To learn more, visit www.moengage.com. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. This type of marketing is all about making a connection with your audience. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). StatCounter. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. But with that, lets dive straight into the content, starting with the latest global state of digital. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. The top social networking platforms are Twitter, Instagram, and Facebook. Business owners often go where their customers are. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. And, guess what? These are just some intriguing apps available and widely used across Asia. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. LINE is Japan's most popular social media platform. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. In some geographies, however, there are significant challenges. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. However, YouTube usage is catching up. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. 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